When Responsive Sites Are Just Not Enough  

When Responsive Sites Are Just Not Enough  

Sometimes, a responsive website design is just not enough. If you read our blog on responsive web design, you may be confused! Let me explain.
Yes, it’s still indeed crucial that you have a responsive website that adapts to different screen sizes—this hasn’t changed, and it won’t for the foreseeable future. However, the way in which a responsive site is created does matter, and may have implications for your website design.

The Consumer Shift to Mobile Apps over Desktop Websites

The Consumer Shift to Mobile Apps over Desktop Websites

Our clients often ask us, “Why should I invest in a mobile app? Why shouldn’t my company just focus on a nice, desktop-friendly website that will engage my audience and fall well within my marketing budget?”

The reality is this – 80 percent of today’s Internet users own a smartphone, and apps account for a whopping 89% of mobile media time. This means that your audience – no matter what industry you are in, or which product or service you sell – is accessing a large portion of their media communication via smartphone or tablet.

This is the first and foremost reason why you should invest in a mobile app, in addition to a home base – providing your users with a multi-screen friendly website that optimizes for desktop, smartphone and tablet.