In today’s digital world, businesses are always on – and competition is high. It’s important, then, that your company increases engagement on your website, by providing your target audience with the right messaging and visuals to convert clients, including fresh content, and a fluid, clean, responsive website.
The testing phase of the mobile app design process is one of the most crucial parts of an app developer’s work – for both short term and long term success in the profession. In fact, the testing phase is as vital as the development and design of the application itself. If you rush through the testing phase and launch an app before its ready, it may become a failure that your client – and your reputation – don’t recover from.
There’s no debating that the design profession continues to ebb, flow, and change rapidly. The modern designer’s clients (and their clients) have become accustomed to, and fully expect, a rich, high-end, user-friendly experience across all platforms. As a designer in a competitive, noisy industry, failure to deliver on that essential expectation of the best in user experience can quickly leave you without customers. Which UI/UX design tools should you use with your clients, then, to ensure you produce a first-rate experience, every time?
Sometimes, a responsive website design is just not enough. If you read our blog on responsive web design, you may be confused! Let me explain.
Yes, it’s still indeed crucial that you have a responsive website that adapts to different screen sizes—this hasn’t changed, and it won’t for the foreseeable future. However, the way in which a responsive site is created does matter, and may have implications for your website design.
If you scanned your iPhone or Android this week for your Uber App and found yourself confused about where the black and white logo was hiding (did my finger move it to another page inadvertently, maybe?), this is precisely because your eyes weren’t quite ready for the completely new, sweeping Uber re-branding, including a completely fresh logo design and progressive approach to the growing business.
Today’s mobile app design professionals know that they have two jobs – the first one is designing crisp, engaging, user-friendly apps, and the second role is to successfully sell those services to his or her potential clients. Sure, you create stellar mobile apps – but you must convince your sales lead that you are the right designer for the job. As a former boss always said to me, “they don’t know you from Adam”. It’s true! You must have the verbal, written, and portfolio skills to illustrate your expertise to the world.
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