The skill profile of today’s most eligible marketer is different than it used to be. The very essence of marketing is shifting from “make people want the product” to “make the product people want”. With that, the successful modern marketer’s job description and daily focus of the present-day marketing expert has shifted as well.
A growth hacker is known as someone “whose passion and focus is pushing a metric through a use of a testable and scalable methodology”.
Indeed, today’s digital marketing strategies are increasingly informed by statistics and analytics that can be used to gauge market interest and improve further marketing campaigns. By experimenting with testable ways to understand your audience, retain your audience, and increase sales, you are, in essence, hacking your growth.
The term growth hacking is one of the most widely searched and read about in digital marketing today, but how do you actually apply it to your company? Here are 10 growth hacking techniques you can employ in your online marketing strategy.
If you’re in any way involved with a technology startup, fewer concepts are more polarizing than “growth hacking”.
The term was coined in 2010, but Aaron Ginn most famously defined the growth hacker as “One whose passion and focus is pushing a metric through use of a testable and scalable methodology.”
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