So – you’ve built a beautiful, innovative, user-friendly, crispy speed fiend of a mobile app – and you’re ready to start signing up some users! But wait – do you have an actual plan for new user onboarding?
If you are a business owner at the helm of your company’s branding and marketing strategies, you may feel as if your digital products (like your app, software products, and company website) are sending you full tilt into uncharted business territory.
The testing phase of the mobile app design process is one of the most crucial parts of an app developer’s work – for both short term and long term success in the profession. In fact, the testing phase is as vital as the development and design of the application itself. If you rush through the testing phase and launch an app before its ready, it may become a failure that your client – and your reputation – don’t recover from.
If you’ve ever eagerly awaited a popular mobile app release, you may have noticed that most of the best apps come out on iOS before Android. There are still more Android users in the world than iPhone users, and more Google Play downloads than App Store ones; so why is this the case?
Today’s mobile app design professionals know that they have two jobs – the first one is designing crisp, engaging, user-friendly apps, and the second role is to successfully sell those services to his or her potential clients. Sure, you create stellar mobile apps – but you must convince your sales lead that you are the right designer for the job. As a former boss always said to me, “they don’t know you from Adam”. It’s true! You must have the verbal, written, and portfolio skills to illustrate your expertise to the world.
You design crisp, user-friendly apps on a regular basis. But what about when mobile app design is a colossal failure? It may never happen to you as a designer, but it could – and we know you want to avoid the situation at all costs.
How can you best dodge mobile app design failure? Let’s first take a look at the fundamental reasons why mobile app design may break down.