10 Growth Hacking Techniques That Actually Work

by | Oct 27, 2015 | Growth hacking, Startups

10 Growth Hacking Techniques That Actually Work

A growth hacker is known as someone “whose passion and focus is pushing a metric through a use of a testable and scalable methodology”.

Indeed, today’s digital marketing strategies are increasingly informed by statistics and analytics that can be used to gauge market interest and improve further marketing campaigns. By experimenting with testable ways to understand your audience, retain your audience, and increase sales, you are, in essence, hacking your growth.

The term growth hacking is one of the most widely searched and read about in digital marketing today, but how do you actually apply it to your company? Here are 10 growth hacking techniques you can employ in your online marketing strategy:

  1. Send paid traffic to target landing pages instead of your homepage

Pay Per Click, or PPC ads, are one of the most effective acquisition tools—if you know how to use them properly. One of the biggest mistakes you can make is to send paid traffic to your homepage. Visitors must move through your funnel swiftly, or they will leave the funnel entirely. Create a landing page that matches the copywriting and target audience decided upon in your PPC ad to move the most qualified visitors confidently through the funnel.

  1. Take advantage of abandoned cart emails for ecommerce

If you have an ecommerce site, you may get discouraged by abandoned carts. Most of the time, it’s not that the customer doesn’t want to shop with you—something gets in the way of completing the checkout. If they’re running late, and have to shut the laptop down, or their smartphone dies, you lost a customer that was nearly sold. Use an email message to remind them to make their purchase, with images of the items they left in their cart.

  1. Implore your site visitors to sign up for your emails or blogs

Use a hello bar-style fixed position sign-up form to encourage your website visitors to sign up for your emails or blog posts. Make it easy for your visitors and they will sign up to learn more about you and take advantage of offers.

  1. Ask other sites to subscribe to your RSS feed or guest post

Looking to get your blog posts noticed? Talk to leading websites and publications in your industry and ask them if they’d be interested in having access to your RSS feed. Make sure when negotiating, your company gets some form of credit for the post—a link back to your site is ideal if not essential.

Another idea is submitting a blog or article to a leading publication in your field of expertise. Again, having a link from the authoritative site back to your site is desired.

At any rate, the mission is to ensure their website visitors know how to get to you.

  1. Engage in proactive and regular Conversion and A/B Testing

A cardinal rule of growth hacking—you should always be testing. Perform split tests on PPC ad messages, email marketing, and landing page copy. You can also use tools like Optimizely to help you perform better split tests.

  1. Repurpose your content to drive interest and growth

Convert blog posts into white papers, presentations, and infographics. Create a podcast or vlog. Take sections of blog posts and spin them off on their own, or create a series of blogs on one topic.

  1. Make sure signing up is painless for your website visitor

Your signup page should simply require an email, which will also serve as their username, and a password. Growth hacking pros recommend that you refrain from asking for a separate username or to input a password twice. Make it as painless as possible and you can glean more information later.

It’s also a mistake to make your potential customer travel to their email account to click a confirmation link to begin their shopping, product, or service experience. When they first sign up, allow them to login automatically. You can ask them to confirm their account later, too.

  1. Extend your software or service’s free trial to encourage conversion

A free trial is an awesome growth hacking tool, but let’s take it a step further—how do you convert those who let their free trial expire? Allow the people who are nearly through the funnel to extend their free trial for a limited amount of days. Even better, send them a brief but informative email about how to get the most out of your product.

  1. Inform app and platform users about what they missed

If you run an app or software platform, allow users to catch up on missed items when they log back in. Keep them engaged by suggesting what they can do next. The mission? Use data to inform you about which customers are signing in less, then allow your users the chance to remember why they signed up.

  1. Experiment with an annual payment structure that provides a customer discount

Selling online? Give customers the option to pay with annual payments. You can reward them with discounts like a percentage off the entire package or a month free. With this option, you get the capital up front which can be put back into marketing. Plus, your customer may see this as another convenient option you provide to make their lives easier. This encourages customer retention.

The Bottom Line

With any of these growth hacking techniques, ensure that you are using a process to measure your success and log crucial data for the present and future. There are many ways to effectively engage in growth hacking, but the effectiveness lies in a concise, informed strategy with statistics and analytics that inform marketing and customer engagement.

 

 

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